Craftsmanship at NOVI
India’s textile traditions are some of the oldest in the world, shaped by centuries of experimentation, cultural exchange and evolving design languages. Techniques like weaving, embroidery and metal-thread work have travelled through history, shifting form while keeping their essence intact. Across time, these crafts adapted to new aesthetics, new materials and new expressions without losing the discipline that defines them.
The Artistry Archive
Kantha Embroidery
Zardozi Work
Applique Work
Zari Work
Coming soon
As modern fashion moved faster, much of this artistry risked fading into the background. Intricate methods that once shaped royal garments and ceremonial textiles became reduced, simplified or forgotten in the rush for convenience and mass production.
NOVI exists to ensure that the artistry itself endures. We preserve techniques that have shaped India’s visual identity, giving them space to grow within contemporary design. Each collection carries forward the structure, precision and symbolism of these crafts while interpreting them through a modern lens.
Our purpose is not nostalgia. It is continuity. NOVI celebrates India’s artistic legacy by sustaining the techniques, the details and the design philosophies that make them timeless. Through every piece, we commit to keeping this knowledge alive, relevant and uncompromised for the future.