Hands Behind NOVI
Janak Didi
Those Who Shape the Story
This woman, before you, carves masterpieces with her bare hands. She stitches centuries-old stories into cloth with a mastery so precise, even legends would bow in quiet respect. She is one of the many sisters from the Upraant Foundation, where women are upskilled in traditional artistry and given a dignified path to earn their livelihood
The Art of Patience
Every NOVI piece spends over 72 hours in the care of master artisans.
Patterns emerge stitch by stitch, guided by hands that know the difference between making and creating.
Nothing here is rushed. Every detail is considered.
Cotton
The Canvas of Our Stories
We begin with 100% cotton, unblended, unhurried, uncompromising. Chosen for its purity, for the way it ages with grace. Before the first stitch is made, the fabric has already lived a life.
Join the Narrative
The story begins with hands like these. Enter the house, and wear their legacy