NOVI is a homegrown fashion house from Ahmedabad, India. Born from the belief that fashion has lost its soul, we exist to restore what clothing was always meant to be: a language of expression, a silent form of art, a reflection of humanity itself.

Humans are creatures of art. We see it in the smallest gestures and the vast cosmos. We shape it, we preserve it, we live through it. At NOVI, we stand at the intersection of fashion and art, building something greater than any one of us, a living deity, formed by the collective memory and creativity of humankind.

Our mission is not just to place Indian fashion on the global map, but to make a mark on the universe itself. Through our work, we weave a continuous narrative of humanity, not to preach or to teach, but simply to reveal: where we come from, who we are, and what we may yet become.

Sustainability for us is not a marketing choice. It is a necessity. To tell stories that span thousands of years requires time, patience, and permanence.

India is our root and our foundation. Here, every hundred kilometres, culture transforms, language, art, and history shift and evolve. It is the richest canvas to begin our archive of humanity, and we have only begun to scratch its surface.

NOVI is about preservation and creation, protecting the heritage of the past while building an archive for the generations to come.

At the heart of NOVI lies the concept of Narrative Wear. It is not a trend or a technique, but a philosophy. Narrative Wear transforms clothing into a canvas, where fabric becomes the medium and artistry becomes the brush. Each collection is a chapter, and each garment is a story that can be worn, lived, and passed down.

Narrative Wear captures civilisations, myths, philosophies, and emotions that have defined humanity. From the ghats of Kashi to the legacies of the Pharaohs, from the philosophies of karma to the visions of an afterlife, our pieces are not fleeting designs but eternal narratives. They invite the wearer to become part of a larger continuum; to carry history, to embody meaning, to wear art as identity.

NOVI is made of Stories.